Grow your audience for good
Who am I?
I’m Marcela Onyango. I’m a digital strategist, writer, and comedian who after helping large media and ecommerce companies grow their audiences for years wants to channel my skill sets towards working with organizations and people who are creating a culture of empathy and love to help them grow their audiences.
I have grown subscribers and increased sales for companies by surfacing insights from quantitative and qualitative research to build data driven audience-centric experimentation and product roadmaps that drive growth and decrease friction.
I have hosted and produced comedy shows in New York City for nearly a decade partnering with organizations like The Free Black Women’s Library and Bluestockings bookstore to produce comedy shows that center Black female and gender expansive comedians.
If you desire to grow your audience through digital optimization, events, or writing, I would love to work with you.
Former employers: Discovery, William Sonoma, NBA, The Atlantic, and others.
Offerings
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Digital Strategy
Web/App/Email Analysis
Funnel Analysis
Product Strategy
A/B Testing Strategy
ESP management
Customer Segmentation
Analytics and A/B Test training -
Writing
Humour Writing
Speech and Script Punch Up
News Video Scriptwriting
Blogging
Email Writing -
Live Events
Comedy Show Hosting
Comedian Curation
Venue Scouting and Selection
Scriptwriting
Speaker Booking
Registration and Ticketing
Program Management
FAQs
Why do I need to analyze my website, app, or email data?
Analyzing web, app, or email analytics helps you understand what areas of your digital ecosystem are driving growth and which ones require improvement. For example, if you want to grow subscribers or donations, it’s imperative you understand which features on your site are driving this behavior and which ones are friction points so you can optimize your conversion rates aka % of people who donate or subscribe.
Why do I need A/B testing?
A/B testing allows you to test different variations of an experience so you can pick the variation that drives the highest conversion rate. A simple test can be changing the color of of your donation button, a more advanced test can be rolling out a different screen or page for your audience.
How can a comedy show help grow my audience?
After years of being a stand up comedian I can confirm that, yes, comedy can be used as a tool to promote your organization’s values and introduce you to new audiences. People love when comedy intersects with their values. Sending an invitation to a dormant audience (e.g., email list) and bringing the show to a new venue can activate your current audience and grow a new audience.
Contact Me
Interested in doing good together? Let me know how you’d like to work together and I’ll get back to you shortly.